Cпеціаліст/ка з комунікацій

 

 

Today Ukraine is facing the most serious challenges since becoming an independent state in 1991. The war has already resulted in significant loss of life, unprecedented displacement, internally and towards neighboring countries, and devastating destruction of infrastructure. The UN Ukraine Flash Appeal shows that at least 15.7 million people need emergency assistance and protection. Early projections indicate that if the war should continue in the medium to long term, up to 90% of the Ukrainian population could face poverty and extreme economic vulnerability, and the country’s socioeconomic progress could be set back by almost 20 years. In the short term, 62% of the population is at high risk of falling into poverty. Ukraine’s economy is set to shrink by 45% this year due to the war and even with a moderate recovery in the next few years, by 2025 the GDP would still only be two-thirds of the pre-war GDP in 2021.

 

In addition, the country faces losses of many people’s lives and devastating destruction of infrastructures and economic bases. Currently, more than 50% of the energy infrastructure is damaged, causing a massive disruption of the energy supply nationwide with millions of people experiencing power outages and challenges in heating. The extensive scale of destruction of infrastructure, rehabilitating or constructing infrastructures and installing equipment with the necessary supply of the materials is urgently required to restore or maintain life-line and key basic services, followed by removal or mines and explosives as well as debris.

 

On 24 February 2022 Russia launched a full-scale and unprecedented war against Ukraine, causing disruption in business activity, damage to people, cities and infrastructure, and having a devastating impact on Ukraine’s economy. Results of the surveys conducted among Ukrainian MSMEs during spring 2022 show that about 50 percent of enterprises operated at only 10-60 percent capacity of the pre-war level as of mid-April 2022. They also confirm that MSMEs are more susceptible to the shocks caused by the war than large enterprises (only 14 percent of MSMEs operated at full capacity versus 41 percent of large enterprises as of mid-April 2022).

The Project is viewed as a continuation of Phase I implemented by UNDP in Ukraine in 2015-2018, incorporating relevant lessons learnt and introducing adjustments that will enhance the overall positive influence on the MSME sector. The Project is being implemented by connecting three components targeting improvement of organizational capacity of BMOs, better MSMEs’ access to BDS through BMOs and engagement in an effective public-private dialogue between the private sector and government side. Communications Associate (CA) recruited for the “Strengthening MSME Business Membership Organizations in Ukraine” project will be responsible for all aspects of communications and advocacy activities within the project. S/he works in close collaboration with the Project team and the UNDP in Ukraine CO.

 

 

Under the guidance of the Project Manager, the incumbent will perform the following functions to provide communications and outreach support to the “Strengthening MSME Business Membership Organizations in Ukraine” project.

I.    Advocacy related tasks:

• The Communication Associate (CA) will ensure that relevant advocacy/information materials such as Press releases, Articles, Interviews, Human Interest Stories, project reports, factsheets, infographics, videos etc. are developed and disseminated to target groups through relevant media and network channels;
• The CA will provide support to the preparation of briefings and regular meetings with the national and international partners, UN Agencies and media;
• The CA will provide support to advocacy efforts and campaigns by organizing public events and drafting briefing materials and press releases;

II.    Outreach related tasks:

• Logistical support to the organization of publicity/outreach for the knowledge-sharing events and promotional opportunities related to project implementation;
• Establish good collaboration with the media by sharing communication materials, facilitating photo coverage and utilizing both web-based and traditional media as appropriate;
• The CA will develop and archive communication materials, including digital, such as publications, press releases and clippings, photographs, audio-visual materials, web resources etc.;
• Collection of information, preparation of content for UNDP CO website and digital media platforms in two (2) languages (English and Ukrainian);
• Preparation of Media coverage for the projects’ activities;
• Production of printed communication and advocacy products related to projects’ implementation;

III.    Other related tasks:

• The CA will assist Project Manager in the proposal development stage to identify appropriate communication activities for the project;
• Monitor and evaluate the use and effectiveness of media materials. Maintain a library of media coverage, clippings etc. related to the projects;
• Administrative and logistical support to the CO communications team, including for initiatives such as media workshops, press briefings, project visits, report launches, etc.;
• Participation in training for the CO staff and project personnel on effective communications and advocacy;
• The CA will design terms of reference for and supervise work of consultants and commercial companies designing awareness-raising products.

Core:

Achieve Results:    
LEVEL 1: Plans and monitors own work, pays attention to details, delivers quality work by deadline.
Think Innovatively:    
LEVEL 1: Open to creative ideas/known risks, is pragmatic problem solver, makes improvements. 
Learn Continuously:    
LEVEL 1: Open minded and curious, shares knowledge, learns from mistakes, asks for feedback.
Adapt with Agility:    
LEVEL 1: Adapts to change, constructively handles ambiguity/uncertainty, is flexible. 
Act with Determination:     
LEVEL 1: Shows drive and motivation, able to deliver calmly in face of adversity, confident.
Engage and Partner:    
LEVEL 1: Demonstrates compassion/understanding towards others, forms positive relationships.
Enable Diversity and Inclusion:    
LEVEL 1: Appreciate/respect differences, aware of unconscious bias, confront discrimination. 

Cross-Functional & Technical competencies:

Digital and Innovation  

Data Storytelling and communication   

• Skilled in building a narrative around a set of data and its accompanying visualizations to help convey the meaning of that data in a powerful and compelling fashion.

Behaviour change communication/communication for development   

• Knowledge of appropriate digital communication methodologies for development and behaviour change, and ability to apply them practically.

External Relations and Advocacy 

Event planning and execution   

• Ability to plan, manage and execute of public and private events to ensure that they support and amplify individual communications and advocacy initiatives, as well as UNDP’s overall brand and mandate.

Public relations   

• Ability to build and maintain an overall positive public image for the organization, its mandate and its brand, while ensuring that individual campaigns and other communications and advocacy initiatives are supported in reaching the public

Graphic design   

• Ability to communicate visually and create appealing UNDP graphic products

Media Relations   

• Ability to develop media relations across all aspects of media work including relationships with media and preparing media materials such as messages.

Social Media management   

• Ability to represent and promote the UNDP brand in virtual communities and networks

Required Skills and Experience

• Minimum 7 years (with secondary education) or 4 years (with Bachelor’s degree) of relevant experience in communications, public relations and administration.
• Experience in the usage of computers and office software packages (MS Word, Excel, etc.). Experience in handling of web-based management systems;
• Experience in social media management (Twitter, Facebook, Instagram, etc.)
• Experience in communications targeting the private sector will be an advantage.

Required skills:

• Basic knowledge in graphic design.

Required Language(s):

• Fluency in English and Ukrainian.

This is a national position. Only Ukrainian nationals are eligible to apply for this position.